Tourism: Australia and the US
Panel Discussion with Paul Scurrah, Virgin Australia; Phillipa Harrison, Tourism Australia; and Margy Osmond, Tourism & Transport Forum
Securing the International Tourism Dollar in a Global Market
With an extensive background in aviation, transport and logistics, new Virgin Australia CEO Paul Scurrah is well placed to comment on the tourism and travel sector.
With a direct contribution of more than $57 billion into the Australian GDP, travel and tourism is one of Australia's largest industries reaching across every industry sector from Agriculture to Defence.
A record number of international visitors - 9.3 million for the year, ending April 2019 - continue to make the journey to our shores, employing more than 900,000 people locally. Strong growth from education sector and business-related travel has helped boost the number of repeat visitors to Australia, which recorded an increase of 5% in the past year.
The future looks bright on the surface. Dig a little deeper though, and the first-time visitor statistics which are a good indicator of trends in travel, have dropped to their lowest levels since 2010.
With so much at stake, how do we ensure that we remain an attractive and competitive destination for the global tourism dollar?
AmCham will deliver an expert panel, including new Virgin Australia CEO, Paul Scurrah, Tourism Australia Acting Managing Director, Phillipa Harrison, and Tourism & Transport Forum CEO, Margy Osmond, to profile how Australia must remain an attractive destination for international tourism revenue into Australia, and how our economy benefits from it. The panel will be moderated by co-host of First Edition on Sky News, Laura Jayes.
About the Panellists
Paul Scurrah, Managing Director and CEO, Virgin Australia
Paul Scurrah was appointed Managing Director and Chief Executive Officer on 25 March 2019.
Paul has more than 20 years of leadership experience in the transport, logistics, travel and aviation sectors having previously been CEO of DP World Australia and Queensland Rail and held Executive Management roles at Aurizon, Flight Centre and Tourism Queensland
Phillipa Harrison, Acting Managing Director, Tourism Australia
As the acting Managing Director of the nation’s global tourism marketing agency, Ms Phillipa Harrison is responsible for driving Tourism Australia’s strategies to increase demand for Australia’s tourism experiences internationally and assist the tourism sector towards achieving its Tourism 2020 strategy goal of growing overnight visitor spend to more than $115 billion annually.
Ms Harrison and her team at Tourism Australia have been responsible for working with industry to drive the contribution from international visitors to the Tourism 2020 goal, with spending by international visitors reaching a record $44 billion in 2018. These results have also assisted the industry in achieving its Tourism 2020 goal two years ahead of target, with overnight international and domestic visitor spend reaching $117 billion in 2018.
Joining Tourism Australia in February 2017, Ms Harrison took up the role of Executive General Manager International to head up the organisation’s international operations for Asia, the Americas, Europe and New Zealand as well as Global Distribution and Partnerships.
In this role, Ms Harrison has overseen Tourism Australia’s network of international offices spanning 12 countries as well as managing airline relationships and distribution channels, that are vital for attracting international visitors to Australia, and working in partnership with the industry to grow the inbound market for Australian tourism.
Margy Osmond, Chief Executive Officer, Tourism & Transport Forum Australia (TTF)
Margy Osmond is the Chief Executive Officer of the Tourism & Transport Forum Australia (TTF), assuming the role in October 2014. Margy has extensive experience in policy development and advocacy, politics, membership organisations, management, media and public relations.
Before joining TTF, Margy was the inaugural CEO of the Australian National Retailers’ Association (ANRA), now the Retail Council, which was established in 2006 as a lobby and research organisation to be the voice of the large national retailers in Australia. Prior to this, Margy was the CEO of the State and Sydney Chambers of Commerce in NSW for five years.
Margy has a wide range of Board experience having been Chair of the NSW TAFE Commission Board and Chair of the Australian Sports Foundation, Deputy Chair of Tourism NSW, and served on the boards of the Australian Sports Commission, Bell Shakespeare, the Retail Employees Superannuation Trust, NSW Major Events, the NSW Police Minister’s Advisory Board and NSW State Transit Authority. Margy also chaired the bid and official Organising Committee for the largest non-elite sporting event in the world, the International World Masters Games, held in Sydney in 2009.
Invitation transferable: feel free to forward this invitation to anyone within your organisation or networks who you think might be interested in this event.