Panel Briefing - Redefining Your Digital Strategy

Panel Briefing - Redefining Your Digital Strategy
Hear from the most experienced and insightful Chief Executives in the tech and industrial sectors on redefining your digital strategy. pastevent

About the Event

As the adoption of technology in business rises rapidly in Australia and the global marketplace, those that take advantage of a digitally-led approach will be able to capture greater value. Those that choose to remain stagnant will lose their competitive edge and fall behind in the digital marketplace.

An organisation’s presence in the digital realm will become increasingly important as Artificial Intelligence, Machine Learning and Analytics become central in businesses’ strategies. A digital transformation is necessary to stay competitive in not only foreign markets, but also domestically.

Hear from the most experienced and insightful Chief Executives in the tech and industrial sectors as they shares their outlook on:
- Aligning business and digital strategies - Getting workforce on board (build the skills needed for a digital transformation)
o Do you need to look externally for business partners or new hires
- The importance of/how to maintain a competitive edge and stay relevant in a rapidly changing market.
o Revisiting digital plan frequently, constant innovation, audits, etc.
- Tracking and measuring the economic impact of digital initiatives

Guest panelists:
> William (Bill) Ruh, CEO, Lendlease Digital
> Chris Crozier, Chief Digital Officer, Orica International
> Jason Yu, Director of Strategy & Innovation, Australia and New Zealand, AT&T
> Katrina Read, Senior Director Business Value, Salesforce

The American Chamber of Commerce (AmCham) represents business; providing networking opportunities, valuable support for emerging industries, and helping to establish business networks and commercial partnerships. Through AmCham’s advocacy work, the chamber works to improve the efficiency and strength of the business sector to build a strong and prosperous economy.


Event Partner
Sponsorship or hosting opportunities are available.

Event Details

Date Thursday 14 November 2019
Time 12pm - 2pm
Venue Crown
Garden Room
8 Whiteman Street
Southbank Vic 3006


  Regular Rate Table of Ten
Members and their guests $179.00 $1790.00
$239.00 $2390.00

About the Speakers

William (Bill) Ruh
Lendlease Digital

William (Bill) Ruh was appointed to the new role of Chief Executive Officer, Digital in January 2019. In this role, Bill is responsible for leading the company’s digital business platform. This includes accelerating the digital transformation of Lendlease’s businesses and projects using data, advanced analytics and new technologies – embedding digital services, driving automation and enhancing the company’s smart cities strategy.

Bill has extensive global experience as a senior technology executive and entrepreneur across a range of industries. Prior to joining Lendlease, Bill worked for GE in California where he held the dual role as Chief Executive Officer, GE Digital and GE’s Chief Digital Officer. Bill led the transformation of GE into a digital industrial company, delivering a 2.5x increase in revenue from digital products and significantly improved productivity through digital programs.

GE’s significant global footprint has given Bill broad exposure across a wide range of international businesses and customers. He has also developed successful programs in analytics, AI and data that are the subject of two Harvard Business School case studies.

Prior to his role at GE, Bill was instrumental in the strategy and growth of the Cisco Services business through new innovations. He has an impressive track record of creating and implementing successful digital strategies across global companies, and leading cultural change to make those programs successful.

Chris Crozier
Chief Digital Officer
Orica International

Chris Crozier is currently Chief Digital Officer for Orica International, the world’s largest manufacturer and supplier of explosives for mining and civil construction.

In this capacity, Mr Crozier’s Digital teams supports the global footprint of the organisation across Business, Customer and Manufacturing systems, including governance of Orica’s digital ecosystems, architecture, data and cyber posture.

Prior to this, Mr Crozier held executive roles within Orica as Global Vice President Supply Chain, and BHP Billiton (as Global Chief Information Officer and Global Chief Procurement Officer).

A 30 year veteran of the Mining and Resources Sector, having commenced his professional life with Rio Tinto as a Research Engineer, he has experienced the highs and lows of the commodity cycle.

He has worked in Asia for more than 25 years, residing in Singapore for 15 years. He has a Chemical Engineering Degree (Honours First Class) and Masters of Business Administration.

Jason Yu
Director of Strategy & Innovation, Australia and New Zealand

Jason as the Director of Strategy and Innovation closely engages with customers on the “Art of the Possible”. Helping to solve client business problems through AT&T’s Innovation program by leveraging AT&T people, processes, platforms and Innovation Centers to deliver unique solutions.

Jason joined AT&T Australia back in 2005 and since then has helped boost AT&T’s profile in the region with his broad experience and knowledge in technology, network integration and business development. As part of his role, Jason illustrates to customers how AT&T can deliver them industry competitive advantages in enabling their organisation to evolve into an innovative market leading digital business.

Jason is an experienced Executive, Consultant and Architect who understands the international marketplace well and the business challenges multinational corporations face in many key areas of business development. One of his key strengths is translating and bringing together an organisation’s goals and technology initiatives in offering the best customised solution designs by AT&T.

Jason holds a Bachelor of Engineering (Telecommunication) and a Master’s in Business Management from Swinburne University of Technology in Melbourne Australia. Jason offers over 20 years of experience in the IT and Telecommunications industry designing complex network and adjacent solutions for transformational changes for organisations.

Katrina Read
Senior Director Business Value

Katrina Read is a global Business Technologist and Technical Executive with expertise in customer success, data-driven marketing, mobile engagement, big data, analytics and artificial intelligence, and is passionate about using technology to make the world a better place. With over 15 years experience at the intersection of business and technology, she has inspired organisations across a range of industries to get to know their customers better by asking more questions, uncovering greater insight, and transforming their business with data. Katrina is a Senior Director at Salesforce, responsible for driving value creation and engineering measurable business outcomes with strategic customers across Australia and New Zealand. Throughout her career, Katrina has been recognised for her achievements and leadership in the industry, including being awarded the Adacel Software Engineering Award, Worldwide Analytics Architect of the Year, Worldwide Solutions Consultant of the Year, ARN Women in ICT Technical Award, and voted one of Australia’s Top 20 Business Blogs.
Invitation Transferable

Feel free to forward this invitation to anyone within your organisation or networks who you think might be interested in this event.
14/11/2019 12:00 PM - 2:00 PM
Crown Garden Room 8 Whiteman Street SOUTHBANK, VIC 3006 AUSTRALIA


Thursday, 14 November 2019

12:00 PM - 2:00 PM
14/11/2019 12:00 PM

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